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Fashion in Russia

Russia is considered to be a very attractive fashion market with a great demand for the luxurious segment. However, Russian fashion industry is mostly based on import with its retail market being the largest one in Eastern Europe.

Despite the financial and economic difficulties the fashion industry in Russia is growing: young desiners get education in prestigious schools and colleges abroad and once they are back home they open their own fashion houses in Russia.

Several decades ago the world was captured by the fashion industry of France and Italy, but the majority of customers are through the European chick since the preferences change timely and nowadays people expect breakthrough resulted in something smart, exclusive and fashionable. These basic concepts are presented in the fashion products created by Russian designers.

Numerous works of Russian designers are distinguished by the elegance and grace as well as the creative methods and colour solutions they use to find out more opportunities to satisfy the demand of the contemporary society.

The most outstanding Russian designers are Valentin Yudashkin and Denis Simachev. Among the well-known and fastest-growing fashion brands are "Alyona Akhmadullina" and "Kira Plastinina", the latter is managed by the world's youngest fashion designer.

There is a variety of annual fashion events held in Russia. Russian Fashion Week is the key one in the industry and the largest fashion week in Eastern Europe that can be attended "by invitation" only. The event has discovered dozens of new designers and has presented numerous international designers to the Russian market. Russian Fashion Week is aimed at supporting and promoting Russian fashion and it surely has increased interest in Russian designers both at home and abroad. Due to partnerships and projects between Russian Fashion Week and fashion events in Milan, Athens, London, Paris and other cities Moscow has become a major European fashion center.

Russia's consumer boom has brought new shopping opportunities for the Russian cities, so that nowadays there are malls and shopping centers with world famous fashion brands presented in the major Russian cities and towns providing offers for everyone's taste and budget.

Russian people choose good clothes appropriate to their personal style, and though being fashionable in Russia means to have a lot of money to be spent on expensive brands, the foreigners can not but admit that the majority of Russian people do look stylish and well-prepared as if they expect a sudden go out. Most Russian people do not seem to consider casual style as a comfortable way of wearing clothes, but as a way to show their personality, mood and way of life in general. One can notice, for example, that Russian ladies wear high-heeled shoes for everyday life - moreover, they find them comfortable and thus make them feel real ladies wherever they are.